R&B/Soul, Jazz, Dance
Kassandra Nunes, better known by her stage name Joyia, is a Toronto-based R&B singer, writer, producer, and composer. People have compared her to the likes of Aaliyah, H.E.R., Jhené Aiko, and Sabrina Claudio, but somehow still place her in her own distinct category. With two releases under her belt, and plans for a full-length project, her unique sound will soon be breaking through the city. Joyia’s introduction to music occurred at an early age. She began church choir at 6, and was put into classical vocal and piano lessons at 9 and 10. However, her first introduction to the industry began at age 18 with electronic music. After attending a Swedish House Mafia concert at 16, she decided she wanted to produce electronic music and DJ; Djing her first show at Toronto’s once legendary club, The Guvernment, when she was 18. While the brief turn towards electronic music taught her fundamental elements of production in her mid-teens, she refined her musical style about two years ago when she returned to her early soul, jazz, and R&B influences. With a heavy focus on her vocals and songwriting, Joyia continues to compose and produce her own music with the help of producer HMLT of Toronto. Through performances around the city at venues like the Phoenix Concert Theatre, the Drake Underground, and Longboat Hall, fans have strongly connected with the personal stories she shares through her music. So far, Joyia has garnered attention from both local and international audiences. By My Side, produced by Toronto up-and-comer GOVI (Sabrina Claudio), was featured on Spotify’s New Music Friday playlist. Her Purple (EP), which was released as a collaborative album with producer HMLT, and has gained support from CBC Radio in Canada, and Reprezent Radio in the UK. Executively produced by Corey of HMLT, her first EP Legends fused hip-hop, jazz, and both live and electronic dark R&B sounds with Joyia’s refined vocal style; one that feels all too familiar yet indisputably new. Legends garnered acclaim from Complex, Sidewalk Hustle, and Exclaim Magazine, and has been featured on Spotify’s Just Vibing playlist. Her most recent 2020 release, Genesis (EP), has garnered support from radio stations in the UK, USA, and Canada, and she only plans on expanding. With a solid repertoire under her belt, she is currently gearing up for a calendar of releases set for later this year.