Music together

Sammy Rawal

Hip-Hop/Rap, Dancehall, R&B/Soul

Sameer Rawal

Apr 18, 2020

DIRECTOR/DIGITAL ARTIST SAMMY RAWAL BRINGS HIS ORIGINAL, HYPER-STYLIZED APPROACH ACROSS MULTIPLE PLATFORMS WITH BOLD COLOUR, CHOREOGRAPHY, AND INNOVATION WITH DIGITAL TECHNIQUES. LITTLE BLACK BOOK PROCLAIMED SAMMY “KING OF GIFS,” TO DESCRIBE HIS AESTHETIC MASHUP OF CULTURALLY DIVERSE INFLUENCES, FASHION AND HIP-HOP. HE HAS BROUGHT HIS SIGNATURE QUICK-FIRE STYLE TO 3D INSPIRED VIDEO PORTRAITS, COMPLEX VIDEO LOOPS AND INSTALLATIONS FOR CLIENTS SUCH AS REEBOK, EQUINOX AND CHANEL. HIS WORK HAS BEEN SHOWN AT THE ART GALLERY OF ONTARIO, THE MUSEE D’ART CONTEMPORAIN DE MONTREAL, AND NUIT BLANCHE. IN MUSIC VIDEO, SAMMY HAS BEEN NOMINATED AT THE UK MUSIC VIDEO AWARDS, THE BERLIN MUSIC VIDEO AWARDS, AND THE JUNO AWARDS. NOTABLE ARTIST COLLABORATIONS INCLUDE PROJECTS FOR CARDI B, ELTON JOHN, ALUNAGEORGE, DRAGONETTE, AND MICHAEL CALFAN. SAMMY’S PASSION FOR LGBTQ RIGHTS IS SEEN IN ACCLAIMED WORK SUCH AS “LIFE’S A BALL“ FOR EQUINOX, WHICH ADWEEK CALLED THE MOST “SHOW-STOPPING“ OF PRIDE CAMPAIGNS. THE 360 PROJECT, INCLUDING :90 FILM, DIGITAL ART AND BESPOKE DOWNLOADABLE TRACK, CELEBRATED ICONS OF THE NYC BALLROOM MOVEMENT.  SAMMY IS ALSO THE CO-FOUNDER AND RESIDENT DJ OF YES YES Y’ALL, CANADA’S LARGEST HIP HOP/DANCEHALL PARTY THAT CREATE SPACES FOR QUEER PEOPLE OF COLOUR.